We’ve thrilled to have directed the video for the new single by Anohni & The Johnsons, starring British social justice activist Munroe Bergdorf. ‘It Must Change’ is the first track to be released from the forthcoming album ‘My Back Was A Bridge For You To Cross’, out July 7thoOn Rough Trade & Secretly Canadian.


The video was produced by Prettybird UK. Cinematography by Tim Sidell, edited by Olly Stothert at Flock and graded by Claire Winter at Dirty Looks.

This is Anohni’s first album since her much-lauded HOPELESSNESS in 2016. She describes it as a renewal and a renaming of her response to the world as she sees it. “I’ve been thinking a lot about Marvin Gaye’s What’s Going On. That was a really important touchstone in my mind. Some of these songs respond from the present day to global and environmental concerns first voiced in popular music over 50 years ago.”

“Anohni is a visionary artist who speaks with compassion and intellect, from a place of experience. Bringing one of the most important voices of our time to life on screen has been both daunting and exhilarating. Munroe is the perfect vessel, not only for Anohni’s voice, but for her message. ‘It Must Change’ is a clarion call, pleading with us all to act on the urgent need for positive change in the way we live with one another and on this planet we call home.”
Iain & Jane


Anohni & The Johnsons “It Must Change”
Directed by Iain Forsyth & Jane Pollard

Starring Munroe Bergdorf

Production Company: PRETTYBIRD UK
Exec Producer: Juliette Larthe
Head of Production: Fiona Bamford-Phillips
Directors: Iain Forsyth & Jane Pollard
Producer: Chris Murdoch
Production Manager: Lottie Lindsay-Beavan
Runner: Nate Clarke
Runner: Ronnie Bond
Work Experience: Rufus Boothe

Director of Photography: Tim Sidell
Additional Photography: Joseph Lynn
1st AC: David Agha-Rafei
2nd AC: Danny Williams
Camera Trainee: Abbas Mohsen
Equipment supplied by: Shift 4
Grip: Neil Blakesley
Grip: Dan Winter
Gaffer: Ben Skyrme
Spark: Peter Tomasikiewicz
Spark: John O’ Leary
Trainee Spark: Carla Martins
Desk Op: Eddie Cook
Rigger: Lee Doran
Projections: KitMapper
Projection Technician: Benjamin Redgrove
Projection Technician: Jamie Maule
Archive: Kinolibrary

Art Director: Nancy Brown
Set Decorator: Harrison Clark

Stylist: Thomas George Wulbern
Makeup Artist: Bianca Spencer
Hair Stylist: Mikai McDermott

Editor: Olly Stothert at Flock
Thanks: Jo Walker
Conform: Zoé Desgraupes
Post Facilities: Dirty Looks
Colourist: Claire Winter

Cast: Nardean Gharsa, Aljoe Joby, Zeus Caletti, Isis Caletti, Sunni Cowan

Record Label: Rough Trade
Co Managing Director: Jeanette Lee

Munroe Bergdorf Management: Joshua Savary @ Diving Bell Group

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